品牌策略與設計服務

品牌策略
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Brand strategy

 
品牌诊断
立足企业发展实际需求与市场竞争格局,通过深度的沟通了解,全方位诊断企业优劣势,以及未来的发展机会,为企业品牌发展规划清晰的战略路径。
 
品牌调研
立足项目需求,综合行业,市场与消费环境,探索品牌打造的机会,通过系统的数据评估品牌发展的策略,为品牌策划提供参考依据。
 
品牌定位
品牌定位是以品牌调研为基础,结合企业发展战略与业务,并综合考量市场竞争需要,定义品牌在市场中的位置以及对客户的价值利益点。
 
品牌命名
品牌命名是创立品牌的第一步,是品牌创意的开端,选择有效的命名策略十分重要,通过个性的命名赋予品牌身份基因,从而让品牌具备直击人心的吸引力。
 
品牌规划
企业内部各品牌之间的不同关系与位置确立,梳理企业各品牌之间的关系与发展重点,合理配置企业资源,规划品牌未来的发展路径。
 
产品规划
合理规划产品结构与产品线,确定核心产品与附属产品,并基于市场竞争和消费需求的变化不断调整产品结构以适应市场发展的需要。


Brand diagnosis
Based on the actual needs of enterprise development and market competition pattern, through in-depth communication and understanding, comprehensive diagnosis of enterprise advantages and disadvantages, as well as future development opportunities, clear strategic path for enterprise brand development planning.
Brand research
Based on the project demand, comprehensive industry, market and consumption environment, explore the opportunities of brand building, evaluate the brand development strategy through systematic data, and provide reference for brand planning.
brand positioning 
Brand positioning is based on brand research, combined with enterprise development strategy and business, and considering the needs of market competition, to define the position of the brand in the market and the value interests of customers.
Brand naming
Brand naming is the first step to create a brand and the beginning of brand creativity. It is very important to choose an effective naming strategy. Through the naming of personality, brand identity gene is given to make the brand attractive.
Brand planning
It is necessary to establish the different relationship and position among the brands in the enterprise, sort out the relationship and development focus among the brands, allocate the enterprise resources reasonably, and plan the future development path of the brand.
Product planning
Reasonable planning of product structure and product line, determine the core products and ancillary products, and constantly adjust the product structure based on market competition and changes in consumer demand to meet the needs of market development.


品牌设计
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Brand design

品牌视觉策略
-品牌形象定义 / 品牌风格定位 / 视觉设计要素 /  视觉调性 /  色彩与表现手法

Logo设计
-标志创意分析诊断 / 标志元素分析 / 竞品标志分析 / 视觉风格分析 

VI系统
-品牌标识 / 核心要素 / 基础系统设计与规范 / 应用系统设计与规范

 
Brand vision strategy
-Brand image definition / brand style positioning / visual design elements / visual tonality / color and expression
logo design 
-Logo creativity analysis diagnosis / logo element analysis / competitive product logo analysis / visual style analysis
VI system
-Brand identity / core elements / basic system design and specification / application system design and specification

 


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